Công trình khoa học của giảng viên SIU tháng 12-2019

STT Tác giả Nội dung Hoạt động KHCN Tên tạp chí/Hội thảo Chỉ số/cấp Mã vai trò Download
1 TS. Nguyễn Hoàng Tiến Product policy in international marketing comparative analysis between Samsung and Apple Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — Over the past few decades, the electronic products market has grown stronger and more aggressive, especially smart devices. The most prominent of which is Samsung and Apple – the two famous companies in the world. Therefore, in this article we decided to analyze and compare the product policies in their marketing strategy to see the importance of products in business. The common point of the two tycoons in the field of high technology is very focused on product design and product quality. In addition, these two companies also have different product differentiation strategies. Samsung is expanding its consumer electronic products, while Apple only focuses on producing smart computers and mobile phones. This article also points out the similarities and differences in their operation and existence that mean the things that one company does and the other doesn’t.
2 TS. Nguyễn Hoàng Tiến The role of international marketing in international business strategy Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — International marketing has never been more important or stronger as world trade has grown exponentially in the past few decades. The rapid expansion of globalization has been strongly developed with billions of new customers and new competitors in the world market from countries like China, India and the former Soviet Union, along with improvements. Revolutionary in communication and transport, and further economic liberalization. Growing rapidly in emerging markets and increasing access to a range of communication channels. Giving new customers more access to the many benefits international marketers provide to quality of life better. The study will demonstrate how the role of international marketing will affect and interact in international business.
3 TS. Nguyễn Hoàng Tiến Price policy in international marketing comparative analysis between Samsung and Apple Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — The paper focuses on analyzing and comparing price strategies in international marketing of two leading electronics corporations, the Samsung and Apple. The research shows that the importance of pricing strategies for a product can be the key to success or failure. Price is the only factor in marketing-mix that generates revenue, other factors create price. We recognize the importance that both Samsung and Apple have innovative and diversified pricing strategies, bringing them many successes in the international market. At the same time, it is also a powerful weapon of Samsung and Apple’s international business strategy.
4 TS. Nguyễn Hoàng Tiến Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — Fast-moving consumer products are products with a rapidly changing market that are highly competitive, so that the number of products that can be quickly consumed in many different markets, the product must meet the needs of taste. Customers’ quality assurance both always follow the common standards. In order to achieve that, foreign businesses operating in the FMCG industry in general and Unilever in particular need to have a harmonious strategy between customization and product standardization. The purpose of this article is to standardize the business strategy of Unilever always in the business strategy of quantity, in the business strategy of Unilever and foreign businesses operating in the field of fast-moving consumer goods. The results indicate that besides complying with product quality standards, the level of safety for consumers. To master Unilever’s market, it is necessary to invest in innovation and research and development into R&D to create products closer to customers who mistakenly know the real needs that customers need.
5 TS. Nguyễn Hoàng Tiến Comparative analysis of international marketing strategies of apple and Oppo Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — This article provides strategies that businesses used to enhance their competitiveness and bring their products to consumers quickly. Vietnam has shifted to a market economy from central planning economy. Therefore, the structure of Vietnam’s markets in the long term was strongly influenced by this management mechanism. Purchasing power decreased, besides product prices decreased by about 20%, phone retail systems met very many difficulties from the beginning of the year to the present. The reason for this is probably because mobile phones have become popular products that everyone needs. But smartphones are the hope in the market, which are still growing strongly, shifting the consumer trends. In particular, the price of smartphones is declining. Especially, the low-cost race is starting to open a revolution for smartphones in the near future. Mobile phones can be said to be a product with a very short life cycle with the rapid introduction of the next generation products to replace the previous generation products. Vietnamese people often prefer innovative technology products. This fact proves that the demand for Vietnamese smartphones and mobile devices is increasing, creating favorable conditions for the development of Oppo and Apple.
6 TS. Nguyễn Hoàng Tiến The role of brand and brand management in creating business value case of coca-cola Vietnam Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — The market economy is a fierce and fiercely competitive economy, requiring businesses to always try in all aspects to stand firm and dominate the market. Maintaining and empowering the brand of the enterprise in the market is very difficult, it requires businesses to take measures to approach the market more proactively when entering the market, creating a different Especially not just products or marketing, it is a solid brand, the foundation of the business. The Coca-Cola brand represents the most successful product in commercial history and the outstanding people who make such a great product. Accompanied by Coca-Cola, a leading global brand in the field of carbonated soft drinks, the group’s position ranks fourth among the top five soft drink brands in the world, including diet Coke, Fanta and Sprite. More than a century with many changes and a new era being opened and changing continuously, Coca-Cola still maintains the symbol of trust, originality and great refreshment. The content of this article focuses on the role of brands and brand management in raising the value of Coca- Cola businesses. From there, the author will make suggestions and recommendations for branding for Vietnamese businesses.
7 TS. Nguyễn Hoàng Tiến Branding building for Vietnam tourism industry reality and solutions Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — In many countries around the world, tourism has become one of the key economic sectors of the national economy. Tourism not only brings a great source of income to the economy, creates jobs, develops services and infrastructure, but also promotes peace and cultural exchanges. Today, the national tourism brand becomes one of the most valuable assets of every country, including Vietnam. Therefore, building and promoting the brand in order to establish the country’s tourism image widely to tourists around the world is a very important task to confirm the position of Vietnam and its competitive advantage as an impressive tourist destination in the international market.
8 TS. Nguyễn Hoàng Tiến Solutions enhancing competitiveness of made-in-Vietnam brands in Vietnamese market Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — This article delivers solutions to protect made-in-Vietnam brands’ competitiveness and development in Vietnam and foreign market overseas as these brands are gaining popularity in Vietnam and all over the world. Solutions and recommendations are proposed for Vietnamese brands to gain solid ground and to compete side by side with Chinese, Japanese, Korean, Thai and American brands of foreign corporations operating at their homeland.
9 TS. Nguyễn Hoàng Tiến Vinamilk’s brand management in the era of 4th In-dustrial revolution Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — The objective of the topic is to learn and research on brand concepts, brand management, as well as evaluate the role and impact of Industry 4.0 to the brand management process of businesses today. Through different research and survey methods, it will be the basis for the team to evaluate the status of brand management of Vinamilk, thereby proposing different solutions to help improve the efficiency of brand management of Vinamilk in the period of Industrial Revolution 4.0.
10 TS. Nguyễn Hoàng Tiến Brand management in convenience store business comparative analysis between VinMart + and FamilyMart in Vietnamese Market Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — In recent years, Vietnam’s economy has made great progress. Capture this many convenient retail stores because the community is small but the largest coverage in Vietnam such as Vinmart and Familymart was born, a place to supply safe goods, food and utility services. for every family. Since then, the brand management of convenience stores is also focused a lot to be able to compete to find a position in the current large market. Through this article we will see the importance of brand management and its impact on the performance of each business.
11 TS. Nguyễn Hoàng Tiến The role of knowledge management for businesses in the context of industrial revolution 4.0 Đăng tạp chí Online ISSN: 2664-8806 ; Print ISSN: 2664-8792 Tác giả chính
Abstract — This article presents the context of the industrial revolution 4.0, the opportunities and challenges posed for Vietnamese enterprises. The article emphasizes the importance of knowledge management and related areas and isues of management, the interaction between them, as a core success factor for enterprises in today’s business.
12 TS. Nguyễn Hoàng Tiến Working environment and labor efficiency of state owned enterprises and foreign corporations in Vietnam Đăng tạp chí P-ISSN: 2617-9210 ; E-ISSN: 2617-9229 Tác giả chính
Abstract — The research was conducted to find out the relationship between the working environment and labor efficiency, comparative analysis between State enterprises and foreign enterprises in Vietnam. A good working environment is one of the key factors influencing the development of public servants as well as deciding on quality, the performance of the, organization, its business and functional unit. If the work environment is not good, it is very easy to encounter problems such as: quality, poor work performance; loss of solidarity; even the experienced public officials will resign and seek transfer to other working environment.
13 TS. Nguyễn Hoàng Tiến The role of brand and brand management in creating business value case of Facebook Vietnam Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — The article examines the role of brands and brand management in enhancing corporate value through the case of Facebook brand analysis and the brand influence on business value enhancement. One needs to define the role of brand and brand management to help business identify and connect with customers to create favorable conditions for market expansion. From that point out how the results from brand positioning and brand management create the groundbreaking values, we could build a cohesive team and hire better people than Facebook to master the emperor position in the world, identifying the right direction for the company in the future.
14 TS. Nguyễn Hoàng Tiến Branding building for Vietnam higher education industry reality and solutions Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — Vietnam is one of the typical countries in the world with a focus on learning. With more than 224 universities, the competition among the schools is very intense to recruit high school scholars into the school. Since then, branding at school is very important. The study shows that the current state of branding of higher education in Vietnam through some famous universities, the need to build a brand, advantages in branding as well as area. pole, thereby also have some unavoidable backlog and some effective remedies.
15 TS. Nguyễn Hoàng Tiến Supermarkets’ brand management comparative analysis between AEON and coop mart in Vietnam retail market Đăng tạp chí E-ISSN: 2663-3337 ; P-ISSN: 2663-3329 Tác giả chính
Abstract — This article investigates the process of brand management of the two giant in retail market in Vietnam. One of them is domestic while the second one is international that entered Vietnamese market not long ago. They have different potential, different business strategy and as result, different strategy of management their brand. This article investigates why applying different brand management strategy both of them are successful in developing but also very demanding Vietnam retail market.
16 TS. Văn Thiên Hoàng Palmprint Recognition Using Discriminant Local Line Directional Representation Hội nghị quốc tế Springer ISSN 2194-5357
ISSN 2194-5365		 Tác giả chính
Abstract: Palmprint is a new biometric feature for personal identification with a high degree of privacy and security. In this paper, we propose the palmprint feature extraction method which combines the direction-based method (Local line direc- tion pattern) and learning-based method (two-directional two-dimensional linear discriminant analysis ((2D)2LDA)) to get the high discriminant direction based features, so-called Discriminant local line Directional Representation (DLLDR). First, the algorithm computes the LLDP features with two strategies of encod- ing multi-directions. Then, (2D)2LDA is applied to extract DLLDR features with higher discriminant and lower-dimensional from the LLDP matrix. The exper- imental results on the public databases of Hong Kong Polytechnic University demonstrate that our method is effective for palmprint recognition.

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