{"id":42505,"date":"2024-10-21T08:09:48","date_gmt":"2024-10-21T01:09:48","guid":{"rendered":"https:\/\/tadasha.com\/?p=42505"},"modified":"2024-10-21T08:10:03","modified_gmt":"2024-10-21T01:10:03","slug":"siuers-tim-hieu-ve-chien-luoc-marketing-trong-nganh-dich-vu","status":"publish","type":"post","link":"https:\/\/tadasha.com\/siuers-tim-hieu-ve-chien-luoc-marketing-trong-nganh-dich-vu\/","title":{"rendered":"SIUers t\u00ecm hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing trong ng\u00e0nh d\u1ecbch v\u1ee5"},"content":{"rendered":"

Workshop \u201cK\u1ebf ho\u1ea1ch kinh doanh trong Kh\u00e1ch s\u1ea1n – Nh\u00e0 h\u00e0ng\u201d kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong ng\u00e0nh d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf S\u00e0i G\u00f2n (SIU) h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n.<\/strong>
\nN\u1eb1m trong khu\u00f4n kh\u1ed5 m\u00f4n h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh kh\u00e1ch s\u1ea1n, workshop c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a ThS. L\u00ea Anh Duy, Gi\u00e1m \u0111\u1ed1c Sales & Marketing, Seashell Resort & Spa, Ph\u00fa Qu\u1ed1c.<\/strong>
\nM\u1edf \u0111\u1ea7u, kh\u00e1ch m\u1eddi \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1ec1 t\u00ednh ch\u1ea5t c\u1ee7a ng\u00e0nh, g\u1ed3m 4 \u0111i\u1ec3m: V\u00f4 h\u00ecnh, T\u00e1ch bi\u1ec7t, Hay bi\u1ebfn \u0111\u1ed5i v\u00e0 Kh\u00f4ng l\u01b0u tr\u1eef \u0111\u01b0\u1ee3c. Do \u0111\u00f3, trong ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n, vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n

\"Th\u1ed1ng

Di\u1ec5n gi\u1ea3 \u0111\u00e3 nh\u1ea5n m\u1ea1nh r\u1eb1ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n \u2013 nh\u00e0 h\u00e0ng, s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb n\u1eb1m \u1edf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/em><\/p>\n

Ti\u1ebfp \u0111\u00f3, ThS. L\u00ea Anh Duy<\/strong> \u0111\u00e3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sales v\u00e0 marketing, t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh 7P (Product, Price, Place, Promotion, People, Process, v\u00e0 Physical Evidence) – c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng marketing trong kh\u00e1ch s\u1ea1n ho\u1eb7c nh\u00e0 h\u00e0ng. Di\u1ec5n gi\u1ea3 c\u0169ng \u0111\u00e3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n

\"Th\u1ed1ng

\u201cChi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u0169ng c\u1ea7n ph\u1ea3i linh ho\u1ea1t, d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng,…\u201d<\/em><\/p>\n

Em Tr\u1ea7n Ng\u1ecdc Ch\u00e2u, sinh vi\u00ean n\u0103m 4 ng\u00e0nh Qu\u1ea3n tr\u1ecb Kh\u00e1ch s\u1ea1n t\u1ea1i SIU<\/strong>, chia s\u1ebb: “\u0110i\u1ec1u em \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t l\u00e0 s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Em \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng theo l\u0129nh v\u1ef1c sales, do \u0111\u00f3 nh\u1eefng ki\u1ebfn th\u1ee9c m\u00e0 di\u1ec5n gi\u1ea3 chia s\u1ebb r\u1ea5t h\u1eefu \u00edch, kh\u00f4ng ch\u1ec9 tr\u00ean l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.<\/em>”<\/p>\n

\"Th\u1ed1ng

\"Th\u1ed1ng

\"Th\u1ed1ng

\"Th\u1ed1ng

\u0110\u1ed1i v\u1edbi sinh vi\u00ean, nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c chia s\u1ebb trong workshop mang l\u1ea1i s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/em><\/p>\n

Workshop l\u00e0 m\u1ed9t ph\u1ea7n trong chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a SIU<\/strong> nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho sinh vi\u00ean ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n. B\u1eb1ng c\u00e1ch m\u1eddi c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ebfn chia s\u1ebb, SIU<\/strong> kh\u00f4ng ch\u1ec9 mang l\u1ea1i gi\u00e1 tr\u1ecb h\u1ecdc thu\u1eadt m\u00e0 c\u00f2n gi\u00fap sinh vi\u00ean g\u1eafn k\u1ebft ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c ti\u1ec5n c\u00f4ng vi\u1ec7c. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb Kh\u00e1ch s\u1ea1n t\u1ea1i SIU<\/strong>. Tin r\u1eb1ng, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia v\u00e0 m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp chuy\u00ean nghi\u1ec7p, sinh vi\u00ean SIU<\/strong> ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":42503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[311,23],"tags":[],"_links":{"self":[{"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/posts\/42505"}],"collection":[{"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/comments?post=42505"}],"version-history":[{"count":3,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/posts\/42505\/revisions"}],"predecessor-version":[{"id":42508,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/posts\/42505\/revisions\/42508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/media\/42503"}],"wp:attachment":[{"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/media?parent=42505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/categories?post=42505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tadasha.com\/wp-json\/wp\/v2\/tags?post=42505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}