{"id":13442,"date":"2022-11-25T22:46:30","date_gmt":"2022-11-25T15:46:30","guid":{"rendered":"http:\/\/tadasha.com\/?page_id=13442"},"modified":"2023-11-01T10:59:31","modified_gmt":"2023-11-01T03:59:31","slug":"marketing-so","status":"publish","type":"page","link":"https:\/\/tadasha.com\/marketing-so\/","title":{"rendered":"Marketing s\u1ed1"},"content":{"rendered":"

T\u1ed5ng quan ch\u01b0\u01a1ng tr\u00ecnh<\/h2><\/div>
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Ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing k\u00e9o d\u00e0i 8 h\u1ecdc k\u00ec \u0111\u01b0\u1ee3c h\u1ecdc trong 4 n\u0103m bao g\u1ed3m c\u00e1c m\u00f4n h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i c\u01b0\u01a1ng v\u00e0 c\u00e1c m\u00f4n chuy\u00ean ng\u00e0nh.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf S\u00e0i G\u00f2n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo ti\u00eau chu\u1ea9n n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u c\u1ee7a Hoa K\u1ef3.<\/p>\n<\/div><\/div><\/div>

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\u0110\u1eb7c \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh<\/h2><\/div>

M\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing l\u00e0 nh\u1eb1m \u0111\u00e0o t\u1ea1o sinh vi\u00ean c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd, qu\u1ea3n tr\u1ecb kinh doanh, marketing, k\u0129 n\u0103ng ph\u00e2n t\u00edch, x\u1eed l\u00fd v\u00e0 \u1ee9ng d\u1ee5ng marketing v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi cao \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng \u0111\u00f2i h\u1ecfi c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh mang t\u00ednh c\u1ea1nh tranh to\u00e0n c\u1ea7u; cung c\u1ea5p cho sinh vi\u00ean ki\u1ebfn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thi\u1ebft k\u1ebf v\u00e0 t\u1ed5 ch\u1ee9c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i, qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, \u2026<\/p>\n

Sinh vi\u00ean c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf trong kinh doanh v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf. Sau khi ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc, sinh vi\u00ean s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c marketing trong m\u00f4i tr\u01b0\u1eddng kinh doanh, qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c trao \u0111\u1ed5i nh\u1eb1m th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

\u0110\u1ec3 nh\u1eadn b\u1eb1ng c\u1eed nh\u00e2n ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Vi\u1ec7t, sinh vi\u00ean ph\u1ea3i ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing v\u00e0 \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 TOEIC t\u1ed1i thi\u1ec3u 500 \u0111i\u1ec3m c\u1ee7a ETS – Hoa K\u1ef3.<\/p>\n

\u0110\u1ec3 nh\u1eadn b\u1eb1ng c\u1eed nh\u00e2n ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Anh t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf S\u00e0i G\u00f2n, sinh vi\u00ean ph\u1ea3i ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing v\u00e0 \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 TOEFL t\u1ed1i thi\u1ec3u 550 \u0111i\u1ec3m c\u1ee7a ETS – Hoa K\u1ef3.<\/p>\n

Ngo\u00e0i ra, sau khi h\u1ecdc xong 2 n\u0103m \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Anh, sinh vi\u00ean \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn li\u00ean th\u00f4ng 2 n\u0103m cu\u1ed1i n\u1ebfu c\u00f3 nhu c\u1ea7u chuy\u1ec3n \u0111\u1ebfn c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf S\u00e0i G\u00f2n.<\/p>\n

Sau khi t\u1ed1t nghi\u1ec7p c\u1eed nh\u00e2n Qu\u1ea3n tr\u1ecb kinh doanh chuy\u00ean ng\u00e0nh Marketing, sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf S\u00e0i G\u00f2n c\u00f3 th\u1ec3 h\u1ecdc ti\u1ebfp th\u1ea1c s\u0129 v\u00e0 ti\u1ebfn s\u0129 t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u1ee7a Hoa K\u1ef3, Anh, \u00dac, Canada, …<\/p>\n

C\u00e1c ti\u00eau chu\u1ea9n chuy\u1ec3n ti\u1ebfp c\u1ee5 th\u1ec3 s\u1ebd do tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u01b0\u1ee3c ch\u1ecdn quy \u0111\u1ecbnh.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u0110i\u1ec1u ki\u1ec7n tuy\u1ec3n sinh<\/h2><\/div>
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\u0110i\u1ec1u ki\u1ec7n tuy\u1ec3n sinh<\/b><\/span><\/p>\n

I. \u0110\u1ed1i v\u1edbi HS t\u1ed1t nghi\u1ec7p c\u00e1c tr\u01b0\u1eddng THPT Vi\u1ec7t Nam:<\/span><\/b><\/p>\n

H\u1ecdc sinh ch\u1ecdn 1 trong 4 ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n sau:<\/span><\/p>\n

a. X\u00e9t h\u1ecdc b\u1ea1 5 h\u1ecdc k\u1ef3<\/span><\/b><\/p>\n

– T\u1ed1t nghi\u1ec7p THPT;<\/span><\/p>\n

– X\u1ebfp lo\u1ea1i h\u1ea1nh ki\u1ec3m HK1 l\u1edbp 12 t\u1eeb Kh\u00e1 tr\u1edf l\u00ean.<\/span><\/p>\n

– T\u1ed5ng \u0111i\u1ec3m trung b\u00ecnh chung 5 h\u1ecdc k\u1ef3 \u0111\u1ea1t t\u1eeb 6,0 tr\u1edf l\u00ean<\/span><\/p>\n

TB HK 1 l\u1edbp 10 + TB HK 2 l\u1edbp 10 + TB HK 1 l\u1edbp 11 + TB HK 2 l\u1edbp 11 + TB HK1 l\u1edbp 12<\/u> = 6.0<\/span><\/p>\n

5<\/p>\n

– T\u1ed5ng \u0111i\u1ec3m 3 m\u00f4n t\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n HK1 l\u1edbp 12 t\u1eeb 18 \u0111i\u1ec3m tr\u1edf l\u00ean.<\/span><\/p>\n

– Th\u1eddi gian x\u00e9t tuy\u1ec3n nh\u01b0 sau:<\/span><\/p>\n

\u0110\u1ee3t 1: 01\/2 – 25\/3<\/span><\/p>\n

\u0110\u1ee3t 2: 03\/4 \u2013 31\/5<\/span><\/p>\n

\u0110\u1ee3t 3: 05\/6 \u2013 31\/7<\/span><\/p>\n

\u0110\u1ee3t 4: 01\/8 \u2013 31\/8<\/span><\/p>\n

b. X\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 l\u1edbp 12<\/span><\/b><\/p>\n

– T\u1ed1t nghi\u1ec7p THPT;<\/span><\/p>\n

– X\u1ebfp lo\u1ea1i h\u1ea1nh ki\u1ec3m t\u1eeb lo\u1ea1i Kh\u00e1 tr\u1edf l\u00ean;<\/span><\/p>\n

– \u0110i\u1ec3m trung b\u00ecnh c\u1ea3 n\u0103m l\u1edbp 12 \u0111\u1ea1t 6.0 tr\u1edf l\u00ean;<\/span><\/p>\n

– T\u1ed5ng \u0111i\u1ec3m 3 m\u00f4n thu\u1ed9c t\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n \u0111\u1ea1t t\u1eeb 18 \u0111i\u1ec3m tr\u1edf l\u00ean.<\/span><\/p>\n

– Th\u1eddi gian x\u00e9t tuy\u1ec3n:<\/span><\/p>\n

\u0110\u1ee3t 1: 03\/5 – 30\/6<\/span><\/p>\n

\u0110\u1ee3t 2: 03\/7 \u2013 31\/7<\/span><\/p>\n

\u0110\u1ee3t 3: 01\/8 \u2013 20\/9<\/span><\/p>\n

c.X\u00e9t tuy\u1ec3n k\u1ebft qu\u1ea3 k\u1ef3 thi THPT<\/span><\/b><\/p>\n

– Tham gia k\u1ef3 thi t\u1ed1t nghi\u1ec7p THPT 2023, \u0111\u1ea1t m\u1ee9c \u0111i\u1ec3m t\u1ed5 h\u1ee3p 3 m\u00f4n do SIU c\u00f4ng b\u1ed1 sau khi c\u00f3 k\u1ebft qu\u1ea3 thi.<\/span><\/p>\n

– Th\u00ed sinh \u0111\u0103ng k\u00fd v\u00e0 th\u1ef1c hi\u1ec7n h\u1ed3 s\u01a1, l\u1ecbch tr\u00ecnh tuy\u1ec3n sinh chung c\u1ee7a B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o.<\/span><\/p>\n

Ng\u00e0nh\/chuy\u00ean ng\u00e0nh, t\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n h\u1ecdc b\u1ea1 2023 nh\u01b0 sau:<\/span><\/b><\/p>\n\n\n\n\n
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NG\u00c0NH\/CHUY\u00caN NG\u00c0NH
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M\u00c3 NG\u00c0NH<\/span><\/strong><\/p>\n<\/td>\n

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T\u1ed4 H\u1ee2P X\u00c9T TUY\u1ec2N
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Qu\u1ea3n tr\u1ecb kinh doanh<\/strong> g\u1ed3m c\u00e1c chuy\u00ean ng\u00e0nh:
* Qu\u1ea3n tr\u1ecb kinh doanh,
* Th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf,
* Qu\u1ea3n tr\u1ecb du l\u1ecbch,
* Kinh t\u1ebf \u0111\u1ed1i ngo\u1ea1i,
* Marketing s\u1ed1,
* Kinh danh s\u1ed1.<\/span><\/p>\n<\/td>\n

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7340101<\/span><\/p>\n<\/td>\n

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A00 (To\u00e1n, L\u00fd, H\u00f3a),
A01 (To\u00e1n, L\u00fd, Anh),
A07 (To\u00e1n, S\u1eed, \u0110\u1ecba),
D01 (To\u00e1n, V\u0103n, Anh).<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

d. X\u00e9t tuy\u1ec3n d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 k\u1ef3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia TPHCM 2023<\/span><\/b><\/p>\n

– T\u1ed1t nghi\u1ec7p THPT;<\/span><\/p>\n

– Tham d\u1ef1 k\u1ef3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c 2023 c\u1ee7a \u0110HQG TP.HCM v\u00e0 \u0111\u1ea1t m\u1ee9c \u0111i\u1ec3m theo quy \u0111\u1ecbnh c\u1ee7a SIU c\u00f4ng b\u1ed1.<\/span><\/p>\n

– Th\u1eddi gian x\u00e9t tuy\u1ec3n theo l\u1ecbch tr\u00ecnh t\u1ed5 ch\u1ee9c thi c\u1ee7a \u0110HQG TPHCM.<\/span><\/p>\n

*H\u1ed3 s\u01a1 x\u00e9t tuy\u1ec3n g\u1ed3m:<\/span><\/b><\/p>\n

+ \u0110\u01a1n d\u1ef1 tuy\u1ec3n theo m\u1eabu c\u1ee7a SIU, th\u00ed sinh t\u1ea3i mi\u1ec5n ph\u00ed t\u1ea1i: https:\/\/tuyensinh.tadasha.com;<\/span><\/p>\n

+ B\u1ea3n sao c\u00f4ng ch\u1ee9ng gi\u1ea5y ch\u1ee9ng nh\u1eadn t\u1ed1t nghi\u1ec7p t\u1ea1m th\u1eddi (ho\u1eb7c b\u1eb1ng t\u1ed1t nghi\u1ec7p THPT);<\/span><\/p>\n

+ B\u1ea3n sao c\u00f4ng ch\u1ee9ng h\u1ecdc b\u1ea1 THPT;<\/span><\/p>\n

+ L\u1ec7 ph\u00ed x\u00e9t tuy\u1ec3n: 100.000\u0111\/1 h\u1ed3 s\u01a1 (N\u1ebfu h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Vi\u1ec7t), 550.000\u0111\/1 h\u1ed3 s\u01a1 (N\u1ebfu h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Anh).<\/span><\/p>\n

Tham kh\u1ea3o c\u1ea5u tr\u00fac \u0111\u1ec1 thi, l\u1ecbch thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a \u0110HQGTPHCM: T\u1ea1i \u0111\u00e2y<\/a><\/span><\/p>\n

II. \u0110\u1ed1i v\u1edbi h\u1ecdc sinh n\u01b0\u1edbc ngo\u00e0i, h\u1ecdc sinh Vi\u1ec7t Nam t\u1ed1t nghi\u1ec7p THPT \u1edf n\u01b0\u1edbc ngo\u00e0i v\u00e0 h\u1ecdc sinh h\u1ecdc c\u00e1c tr\u01b0\u1eddng Qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam.<\/span><\/b><\/p>\n

– X\u00e9t tuy\u1ec3n d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp b\u1eadc THPT<\/span><\/p>\n

– Ki\u1ec3m tra tr\u00ecnh \u0111\u1ed9 theo quy \u0111\u1ecbnh c\u1ee7a tr\u01b0\u1eddng<\/span><\/p>\n

– H\u1ed3 s\u01a1 x\u00e9t tuy\u1ec3n bao g\u1ed3m:<\/span><\/p>\n

+ D\u1ecbch thu\u1eadt, c\u00f4ng ch\u1ee9ng gi\u1ea5y ch\u1ee9ng nh\u1eadn ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh b\u1eadc ph\u1ed5 th\u00f4ng<\/span><\/p>\n

+ D\u1ecbch thu\u1eadt, c\u00f4ng ch\u1ee9ng k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp b\u1eadc THPT<\/span><\/p>\n

+ C\u00e1c ch\u1ee9ng ch\u1ec9 ngo\u1ea1i ng\u1eef, ch\u1ee9ng ch\u1ec9 Qu\u1ed1c t\u1ebf kh\u00e1c (n\u1ebfu c\u00f3)<\/span><\/p>\n<\/div>